feat(website): rebuild marketing pages on new brand chassis

8 files changed, 369 insertions, 367 deletions

diff --git a/website/src/pages/blog/[slug].astro b/website/src/pages/blog/[slug].astro
index 48cba857..3c33a38c 100644
--- a/website/src/pages/blog/[slug].astro
+++ b/website/src/pages/blog/[slug].astro
@@ -1,18 +1,16 @@
 ---
 import { getCollection, render } from 'astro:content';
-import MarketingLayout from '../../components/MarketingLayout.astro';
+import SiteLayout from '../../components/SiteLayout.astro';
 import AuthorCard from '../../components/AuthorCard.astro';
 
 export async function getStaticPaths() {
   const posts = await getCollection('blog');
+  /* dev only, see blog/index.astro */
   return posts
-    .filter((post) => !post.data.draft)
+    .filter((post) => import.meta.env.DEV || !post.data.draft)
     .map((post) => {
       const slug = post.id.replace(/\.(md|mdx)$/i, '');
-      return {
-        params: { slug },
-        props: { post, slug },
-      };
+      return { params: { slug }, props: { post, slug } };
     });
 }
 
@@ -21,7 +19,7 @@ const { Content, headings } = await render(post);
 const sectionHeadings = headings.filter((heading) => heading.depth === 2);
 ---
 
-<MarketingLayout
+<SiteLayout
   title={`${post.data.title} — Herdr blog`}
   description={post.data.description}
   canonicalPath={`/blog/${slug}/`}
@@ -29,9 +27,33 @@ const sectionHeadings = headings.filter((heading) => heading.depth === 2);
   ogImage={post.data.ogImage}
   ogImageAlt={post.data.ogImage ? post.data.title : undefined}
 >
-  <main class="content-shell">
-    <div class="article-layout section">
-      <aside class="article-toc" aria-label="Article sections">
+  {/* a post with no h2s renders no sidebar, so the grid must stop reserving
+      a column for it */}
+  <div class:list={['article', sectionHeadings.length === 0 && 'article-solo']}>
+    <article class="article-body">
+      <p class="article-meta">
+        <a href="/blog/">← Blog</a>
+        <time datetime={post.data.date.toISOString()}>
+          {post.data.date.toLocaleDateString('en', {
+            year: 'numeric',
+            month: 'long',
+            day: 'numeric',
+          })}
+        </time>
+      </p>
+      <h1>{post.data.title}</h1>
+      {post.data.lede && post.data.description && (
+        <p class="article-lede">{post.data.description}</p>
+      )}
+      <hr class="article-rule" />
+      <div class="prose">
+        <Content />
+      </div>
+      <AuthorCard />
+    </article>
+
+    {sectionHeadings.length > 0 && (
+      <aside class="toc" aria-label="Article sections">
         <p>Sections</p>
         <nav>
           {sectionHeadings.map((heading) => (
@@ -39,30 +61,11 @@ const sectionHeadings = headings.filter((heading) => heading.depth === 2);
           ))}
         </nav>
       </aside>
-
-      <article class="article-shell">
-        <header class="article-header">
-          <p class="post-meta">
-            <a href="/blog/">Blog</a>
-            <time datetime={post.data.date.toISOString()}>{post.data.date.toLocaleDateString('en', {
-              year: 'numeric',
-              month: 'long',
-              day: 'numeric',
-            })}</time>
-          </p>
-          <h1>{post.data.title}</h1>
-          <p>{post.data.description}</p>
-        </header>
-        <div class="article-prose">
-          <Content />
-        </div>
-        <AuthorCard />
-      </article>
-    </div>
-  </main>
+    )}
+  </div>
 
   <script>
-    const headings = Array.from(document.querySelectorAll('.article-prose h2[id]'));
+    const headings = Array.from(document.querySelectorAll('.prose h2[id]'));
     const links = new Map(
       Array.from(document.querySelectorAll('[data-heading-link]')).map((link) => [
         link.getAttribute('data-heading-link'),
@@ -89,4 +92,4 @@ const sectionHeadings = headings.filter((heading) => heading.depth === 2);
       for (const heading of headings) observer.observe(heading);
     }
   </script>
-</MarketingLayout>
+</SiteLayout>
diff --git a/website/src/pages/blog/index.astro b/website/src/pages/blog/index.astro
index 8ca2ca10..de9349ea 100644
--- a/website/src/pages/blog/index.astro
+++ b/website/src/pages/blog/index.astro
@@ -1,38 +1,42 @@
 ---
 import { getCollection } from 'astro:content';
-import MarketingLayout from '../../components/MarketingLayout.astro';
+import SiteLayout from '../../components/SiteLayout.astro';
 
+/* Drafts render locally and never in a build, so an unpublished post can be
+   reviewed on the dev server without being one deploy away from going live. */
 const posts = (await getCollection('blog'))
-  .filter((post) => !post.data.draft)
+  .filter((post) => import.meta.env.DEV || !post.data.draft)
   .map((post) => ({ ...post, slug: post.id.replace(/\.(md|mdx)$/i, '') }))
   .sort((a, b) => b.data.date.valueOf() - a.data.date.valueOf());
+
+const stamp = (date) =>
+  date.toLocaleDateString('en', { year: 'numeric', month: 'short', day: 'numeric' });
 ---
 
-<MarketingLayout
+<SiteLayout
   title="Herdr blog"
-  description="Notes on terminal-native agent workflows and the engineering behind Herdr."
+  description="Notes on the agent runtime — product decisions, implementation writeups, and what we learned running agents on machines nobody is watching."
   canonicalPath="/blog/"
 >
-  <main class="content-shell">
-    <section class="page-hero page-hero-compact">
-      <p class="eyebrow"><span class="status-dot dot-working"></span>Blog</p>
-      <h1>Notes from Herdr.</h1>
-      <p class="hero-lede">
-        Product notes and implementation writeups for the terminal-native agent multiplexer.
-      </p>
-    </section>
+  <header class="ph">
+    <div class="hd-eyebrow"><s></s>the blog</div>
+    <h1>Notes from the herd.</h1>
+    <p>
+      Product decisions, implementation writeups, and what we learn running agents on
+      machines nobody is watching.
+    </p>
+  </header>
 
-    <section class="section section-narrow" aria-label="Blog posts">
-      <div class="post-list">
-        {posts.map((post) => (
-          <article class="post-card">
-            <a class="post-card-link" href={`/blog/${post.slug}/`}>
-              <h2>{post.data.title}</h2>
-              <span aria-hidden="true">→</span>
-            </a>
-          </article>
-        ))}
-      </div>
-    </section>
-  </main>
-</MarketingLayout>
+  <div class="posts">
+    {posts.map((post) => (
+      <a href={`/blog/${post.slug}/`}>
+        <time datetime={post.data.date.toISOString()}>{stamp(post.data.date)}</time>
+        <div>
+          <h2>{post.data.title}</h2>
+          {post.data.description && <p>{post.data.description}</p>}
+        </div>
+        <span class="go-arrow" aria-hidden="true">→</span>
+      </a>
+    ))}
+  </div>
+</SiteLayout>
diff --git a/website/src/pages/compare.astro b/website/src/pages/compare.astro
index c3ba436d..b9131be6 100644
--- a/website/src/pages/compare.astro
+++ b/website/src/pages/compare.astro
@@ -19,10 +19,10 @@
             content="Herdr combines tmux-style persistence, real terminal panes, agent state, direct attach, SSH workflows, and an API agents can drive."
         />
         <meta property="og:url" content="https://herdr.dev/compare/" />
-        <meta property="og:image" content="https://herdr.dev/assets/og-card-v8.png" />
+        <meta property="og:image" content="https://herdr.dev/assets/og-card-v9.png" />
         <meta property="og:image:width" content="1200" />
         <meta property="og:image:height" content="630" />
-        <meta property="og:image:alt" content="Herdr — One terminal. The whole herd." />
+        <meta property="og:image:alt" content="Herdr — run them anywhere, leave them running." />
 
         <meta name="twitter:card" content="summary_large_image" />
         <meta name="twitter:title" content="Compare Herdr — terminal-native agent multiplexer" />
@@ -30,8 +30,8 @@
             name="twitter:description"
             content="Compare Herdr with tmux, Zellij, cmux, Warp, Solo, Conductor, Emdash, and Superset."
         />
-        <meta name="twitter:image" content="https://herdr.dev/assets/og-card-v8.png" />
-        <meta name="twitter:image:alt" content="Herdr — One terminal. The whole herd." />
+        <meta name="twitter:image" content="https://herdr.dev/assets/og-card-v9.png" />
+        <meta name="twitter:image:alt" content="Herdr — run them anywhere, leave them running." />
 
         <link rel="icon" type="image/png" sizes="32x32" href="/assets/favicon.png?v=14" />
         <link rel="apple-touch-icon" href="/assets/logo.png" />
diff --git a/website/src/pages/index.astro b/website/src/pages/index.astro
index e46ccbe6..26a048d4 100644
--- a/website/src/pages/index.astro
+++ b/website/src/pages/index.astro
@@ -1,7 +1,33 @@
 ---
 import { readFile } from 'node:fs/promises';
+import { agentCount, fmt, releaseVersion, siteStats } from '../site-data';
 
+/* The numbers in the nav and hero strip are baked here at build time from the
+   snapshots and latest.json, so the page ships with real values, renders
+   correctly without JS, and can never be more than one deploy stale. A small
+   script on the page refreshes the counts live afterwards. */
 const homepage = await readFile(new URL('../../index.html', import.meta.url), 'utf8');
+
+const { starCount, installCount, pluginCount } = await siteStats();
+const version = await releaseVersion();
+const facts = version ? `v${version} · Apache 2.0` : 'Apache 2.0';
+
+/* the line drops out entirely rather than showing a placeholder if the
+   manifests can't be read — a missing sentence beats a wrong number */
+const agents = await agentCount();
+const agentsNote = agents ? `${agents} agents detected out of the box` : '';
+/* the strip carried a hardcoded 19; same source as row 04 now */
+const agentsCount = agents ? String(agents) : '—';
+
+/* replaceAll, not replace: the star count appears in the nav as well as the
+   strip, and replace() would fill only the first of them. */
+const page = homepage
+  .replaceAll('<!--N_STARS-->', fmt(starCount))
+  .replaceAll('<!--N_INSTALLS-->', fmt(installCount))
+  .replaceAll('<!--N_PLUGINS-->', fmt(pluginCount))
+  .replaceAll('<!--FACTS-->', facts)
+  .replaceAll('<!--AGENTS_NOTE-->', agentsNote)
+  .replaceAll('<!--N_AGENTS-->', agentsCount);
 ---
 
-<Fragment set:html={homepage} />
+<Fragment set:html={page} />
diff --git a/website/src/pages/og/card-b.html b/website/src/pages/og/card-b.html
new file mode 100644
index 00000000..c508778b
--- /dev/null
+++ b/website/src/pages/og/card-b.html
@@ -0,0 +1,60 @@
+<!doctype html>
+<html lang="en" class="og">
+<head>
+<meta charset="utf-8" />
+<meta name="viewport" content="width=device-width, initial-scale=1" />
+<title>herdr OG card — source</title>
+<meta name="robots" content="noindex" />
+<link href="https://fonts.googleapis.com/css2?family=Archivo:wght@600;800;900&display=swap" rel="stylesheet" />
+<link rel="stylesheet" href="/css/og-card.css?v=3" />
+<style>
+  /* Source of truth for /assets/og-card-v9.png.
+     Regenerate: open this page, capture the full document, crop to the
+     leftmost 1200x630 (the document is pinned to exactly the card size, but
+     the browser viewport may be wider). Bump the filename when the artwork
+     changes — Slack, X and LinkedIn cache unfurls by URL for weeks. */
+  /* centre the headline in the band below the head rather than in the whole
+     card, so a four-line headline can't ride up into the lockup */
+  .in { display: flex; flex-direction: column; justify-content: center; padding-top: 118px; }
+  h1 {
+    font-family: var(--disp);
+    font-weight: 900;
+    letter-spacing: -0.055em;
+    line-height: 0.86;
+    font-size: 104px;
+    margin: 30px 0 0;
+    max-width: 15ch;
+    color: var(--ink);
+  }
+  h1 em { font-style: normal; color: var(--spot); }
+  /* X, LinkedIn and Slack all draw their own attribution over the bottom of an
+     unfurl, so the lockup and provenance sit at the top and the bottom band is
+     left deliberately empty. */
+  .head {
+    position: absolute;
+    left: 62px;
+    right: 62px;
+    top: 48px;
+    z-index: 1;
+    display: flex;
+    align-items: center;
+    justify-content: space-between;
+  }
+  .head .sub { color: var(--faint); font-size: 21px; letter-spacing: 0.1em; }
+  .head .sub b { color: var(--dim); font-weight: 400; }
+</style>
+</head>
+<body class="og">
+<div class="card">
+  <span class="ram mass"></span>
+  <div class="head">
+    <div class="lockup"><span class="ram"></span><b>herdr</b></div>
+    <div class="sub"><b>herdr.dev</b> &nbsp;·&nbsp; Apache 2.0</div>
+  </div>
+  <div class="in pad">
+    <div class="eyebrow"><s></s>the agent runtime</div>
+    <h1>Run them <em>anywhere.</em> Leave them running.</h1>
+  </div>
+</div>
+</body>
+</html>
diff --git a/website/src/pages/og/card-perf.html b/website/src/pages/og/card-perf.html
new file mode 100644
index 00000000..e2142252
--- /dev/null
+++ b/website/src/pages/og/card-perf.html
@@ -0,0 +1,56 @@
+<!doctype html>
+<html lang="en" class="og">
+<head>
+<meta charset="utf-8" />
+<meta name="viewport" content="width=device-width, initial-scale=1" />
+<title>herdr performance OG card — source</title>
+<meta name="robots" content="noindex" />
+<link href="https://fonts.googleapis.com/css2?family=Archivo:wght@600;800;900&display=swap" rel="stylesheet" />
+<link rel="stylesheet" href="/css/og-card.css?v=3" />
+<style>
+  /* Source of truth for /assets/og-blog-frames-v1.png. Same capture recipe as
+     card-b: open the page, capture the full document, it is already 1200x630.
+
+     A share card is read at thumbnail size in a timeline, so it carries the
+     headline and the one measurement that backs it. The caveats live in the
+     post, where there is room to read them. */
+  .head {
+    position: absolute; left: 62px; right: 62px; top: 48px; z-index: 1;
+    display: flex; align-items: center; justify-content: space-between;
+  }
+  .head .sub { color: var(--faint); font-size: 21px; letter-spacing: 0.1em; }
+  .head .sub b { color: var(--dim); font-weight: 400; }
+
+  .in { display: flex; flex-direction: column; justify-content: center; padding: 118px 62px 54px; }
+  h1 {
+    font-family: var(--disp); font-weight: 900; letter-spacing: -0.055em;
+    line-height: 0.9; font-size: 96px; margin: 0; color: var(--ink);
+  }
+  h1 em { font-style: normal; color: var(--spot); }
+
+  .meas {
+    display: flex; align-items: baseline; gap: 22px;
+    margin-top: 42px; padding-top: 22px; border-top: 1px solid var(--line2);
+    color: var(--faint); font-size: 22px; letter-spacing: 0.04em;
+  }
+  .meas b { color: var(--ink); font-weight: 400; }
+  .meas .r { margin-left: auto; color: var(--dim); }
+</style>
+</head>
+<body class="og">
+<div class="card">
+  <span class="ram mass"></span>
+  <div class="head">
+    <div class="lockup"><span class="ram"></span><b>herdr</b></div>
+    <div class="sub"><b>herdr.dev</b> &nbsp;·&nbsp; Apache 2.0</div>
+  </div>
+  <div class="in">
+    <h1>Ten agents,<br />three clients,<br /><em>95% less CPU.</em></h1>
+    <div class="meas">
+      <span>total cpu <b>13.014% → 0.617%</b></span>
+      <span class="r">v0.7.5 → v0.8.0</span>
+    </div>
+  </div>
+</div>
+</body>
+</html>
diff --git a/website/src/pages/plugins.astro b/website/src/pages/plugins.astro
index 6119f834..f9c4854f 100644
--- a/website/src/pages/plugins.astro
+++ b/website/src/pages/plugins.astro
@@ -1,5 +1,5 @@
 ---
-import MarketingLayout from '../components/MarketingLayout.astro';
+import SiteLayout from '../components/SiteLayout.astro';
 import fixture from '../data/plugins-fixture.json';
 
 const snapshotUrl = 'https://assets.herdr.dev/plugins/index.json';
@@ -17,29 +17,45 @@ try {
 }
 const initialData = liveData ?? (import.meta.env.DEV ? fixture : null);
 const initialIsFixture = !liveData && import.meta.env.DEV;
+// A card is a repository; a plugin is a validated manifest inside it. A monorepo
+// with three manifests is one card and three plugins, so the two counts differ
+// and both are stated. `source.totalCount` is the raw GitHub topic search and
+// still includes blacklisted and manifest-less repositories, so it is not used.
+const repos = initialData?.plugins ?? [];
+const repositoryCount = initialData?.repositoryCount ?? repos.length;
+const pluginCount =
+  initialData?.pluginCount ??
+  repos.reduce((n, repo) => n + (repo.manifests?.length || 1), 0);
 const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
 ---
 
-<MarketingLayout
+<SiteLayout
   title="Herdr plugins: community plugin marketplace"
   description="Discover community Herdr plugins published on GitHub. An automatic index of public repositories tagged with the herdr-plugin topic."
   canonicalPath="/plugins/"
 >
   <main class="plugins-page">
-    <section class="section plugins-hero">
-      <p class="section-kicker"># marketplace</p>
-      <h2>Plugins built on Herdr.</h2>
-      <p class="plugins-lede">
-        Community plugins published on GitHub. Install any of them with
+    <header class="ph ph-split">
+      <div>
+      <div class="hd-eyebrow"><s></s>the marketplace</div>
+      <h1>Built by the herd.</h1>
+      <p>
+        Community plugins published on GitHub, discovered automatically from the
+        <code>herdr-plugin</code> topic. Install any of them with
         <code>herdr plugin install</code>, or publish your own and get listed.
       </p>
       <p class="plugins-trust">
         <span class="status-dot dot-idle"></span>
-        Listings are discovered automatically from the GitHub topic
-        <code>herdr-plugin</code>. They are not reviewed by Herdr, so install at
-        your own discretion. <a href="/docs/plugins/#trust-and-security">Trust guidance</a>.
+        Listings aren't reviewed by Herdr, so install at your own discretion.
+        <a href="/docs/plugins/#trust-and-security">Trust guidance →</a>
       </p>
-    </section>
+      </div>
+      <aside class="ph-side">
+        <b>{pluginCount.toLocaleString('en-US')}</b>
+        <span>plugins across {repositoryCount.toLocaleString('en-US')} repositories</span>
+        <a href="/docs/plugins/">Publish yours →</a>
+      </aside>
+    </header>
 
     <section class="section plugins-controls">
       <div class="plugins-search-wrap">
@@ -48,7 +64,7 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
           id="plugins-search"
           type="search"
           class="plugins-search"
-          placeholder="search plugins, owners, languages…"
+          placeholder="search plugins, repositories, owners, languages…"
           autocomplete="off"
           spellcheck="false"
           aria-label="Search plugins"
@@ -63,6 +79,9 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
           <option value="name">Name</option>
         </select>
       </label>
+    </section>
+
+    <section class="section plugins-metabar">
       <p id="plugins-meta" class="plugins-meta" aria-live="polite"></p>
     </section>
 
@@ -98,8 +117,8 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
     const moreButton = document.getElementById("plugins-more");
 
     // 24 fills complete rows in both the 3-column and 2-column grid layouts.
-    const SHOW_LIMIT = 24;
-    let showAll = false;
+    const PAGE_SIZE = 24;
+    let visibleLimit = PAGE_SIZE;
 
     const LANG_COLORS = {
       TypeScript: "#3178c6",
@@ -113,7 +132,8 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
       Ruby: "#701516",
     };
 
-    let plugins = [];
+    // One entry per repository. Its `manifests` are the plugins it ships.
+    let repos = [];
     let usingFallback = false;
 
     function timeAgo(iso) {
@@ -188,23 +208,58 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
         meta.appendChild(lang);
       }
 
+      // Nearly every repository ships exactly one plugin whose name restates the
+      // repository name, so only its version earns a place in the meta row.
+      const manifests = manifestsOf(p);
+      if (manifests.length === 1 && manifests[0].version) {
+        meta.appendChild(el("span", "plugin-stat plugin-version", "v" + manifests[0].version));
+      }
+
       const updated = timeAgo(p.pushedAt);
       if (updated) meta.appendChild(el("span", "plugin-stat plugin-updated", "updated " + updated));
 
       card.appendChild(meta);
+
+      // A monorepo is the case the card title can't answer on its own, so it
+      // gets the extra row: how many plugins, and which.
+      if (manifests.length > 1) {
+        const ships = el("div", "plugin-ships");
+        ships.appendChild(el("span", "plugin-ship-count", manifests.length + " plugins"));
+        ships.appendChild(
+          el("span", "plugin-ship-list", manifests.map(manifestLabel).join(" · ")),
+        );
+        card.appendChild(ships);
+      }
+
       return card;
     }
 
+    function manifestsOf(p) {
+      return Array.isArray(p.manifests) ? p.manifests : [];
+    }
+
+    function manifestLabel(m) {
+      return m.name || m.id || m.path || "plugin";
+    }
+
     function matches(p, q) {
       if (!q) return true;
-      const hay = [p.fullName, p.owner, p.name, p.description, p.language, ...(p.topics || [])]
+      const hay = [
+        p.fullName,
+        p.owner,
+        p.name,
+        p.description,
+        p.language,
+        ...(p.topics || []),
+        ...manifestsOf(p).flatMap((m) => [m.name, m.id, m.description]),
+      ]
         .filter(Boolean)
         .join(" ")
         .toLowerCase();
       return q.split(/\s+/).every((term) => hay.includes(term));
     }
 
-    function sortPlugins(list, mode) {
+    function sortRepos(list, mode) {
       const by = [...list];
       const t = (v) => new Date(v || 0).getTime() || 0;
       if (mode === "recent") by.sort((a, b) => t(b.pushedAt) - t(a.pushedAt));
@@ -219,16 +274,18 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
 
     function render() {
       const q = searchInput.value.trim().toLowerCase();
-      const visible = sortPlugins(plugins.filter((p) => matches(p, q)), sortSelect.value);
-      const shown = showAll ? visible : visible.slice(0, SHOW_LIMIT);
+      const visible = sortRepos(repos.filter((p) => matches(p, q)), sortSelect.value);
+      const shown = visible.slice(0, visibleLimit);
 
       grid.replaceChildren();
       for (const p of shown) grid.appendChild(buildCard(p));
 
-      const hiddenCount = visible.length - shown.length;
-      moreButton.hidden = hiddenCount === 0;
-      if (hiddenCount > 0) {
-        moreButton.textContent = "show " + hiddenCount + " more";
+      // Grow a page at a time, and name the real remainder on the last step so
+      // the button never promises 24 and delivers 5.
+      const remaining = visible.length - shown.length;
+      moreButton.hidden = remaining === 0;
+      if (remaining > 0) {
+        moreButton.textContent = "show " + Math.min(PAGE_SIZE, remaining) + " more";
       }
 
       if (visible.length === 0) {
@@ -241,23 +298,28 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
       }
     }
 
-    function setMeta(generatedAt) {
+    function setMeta(data) {
       const parts = [];
-      parts.push(plugins.length + (plugins.length === 1 ? " plugin" : " plugins"));
-      const ago = timeAgo(generatedAt);
+      const repoCount = (data && data.repositoryCount) ?? repos.length;
+      const total =
+        (data && data.pluginCount) ??
+        repos.reduce((n, repo) => n + (manifestsOf(repo).length || 1), 0);
+      parts.push(total + (total === 1 ? " plugin" : " plugins"));
+      parts.push(repoCount + (repoCount === 1 ? " repository" : " repositories"));
+      const ago = timeAgo(data && data.generatedAt);
       if (ago) parts.push("updated " + ago);
       if (usingFallback) parts.push("preview data");
       metaEl.textContent = parts.join(" · ");
     }
 
     function apply(data) {
-      plugins = Array.isArray(data && data.plugins) ? data.plugins : [];
-      setMeta(data && data.generatedAt);
+      repos = Array.isArray(data && data.plugins) ? data.plugins : [];
+      setMeta(data);
       render();
     }
 
     function showError() {
-      plugins = [];
+      repos = [];
       metaEl.textContent = "";
       grid.replaceChildren();
       moreButton.hidden = true;
@@ -288,10 +350,16 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
       }
     }
 
-    searchInput.addEventListener("input", render);
-    sortSelect.addEventListener("change", render);
+    // A new query or order is a new list, so paging starts over.
+    function resetAndRender() {
+      visibleLimit = PAGE_SIZE;
+      render();
+    }
+
+    searchInput.addEventListener("input", resetAndRender);
+    sortSelect.addEventListener("change", resetAndRender);
     moreButton.addEventListener("click", () => {
-      showAll = true;
+      visibleLimit += PAGE_SIZE;
       render();
     });
     load();
@@ -300,6 +368,7 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
   <style is:global>
     .plugins-page {
       padding-bottom: 5rem;
+      --plugins-clear-icon: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M1.5 1.5l9 9M10.5 1.5l-9 9' stroke='black' stroke-width='1.6' stroke-linecap='round'/%3E%3C/svg%3E");
     }
 
     /* Reuse .section only for max-width centering, not its 5rem padding + top divider. */
@@ -416,6 +485,23 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
       border-color: var(--accent);
     }
 
+    /* Chromium paints the native clear button in the OS accent colour, which
+       belongs to no ground the site defines. Redraw it from our own tokens. */
+    .plugins-search::-webkit-search-cancel-button {
+      -webkit-appearance: none;
+      appearance: none;
+      width: 0.7rem;
+      height: 0.7rem;
+      cursor: pointer;
+      background: var(--muted-2);
+      -webkit-mask: var(--plugins-clear-icon) center / contain no-repeat;
+      mask: var(--plugins-clear-icon) center / contain no-repeat;
+    }
+
+    .plugins-search::-webkit-search-cancel-button:hover {
+      background: var(--ink);
+    }
+
     .plugins-sort-wrap {
       display: inline-flex;
       align-items: center;
@@ -566,6 +652,43 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
       color: var(--muted-2);
     }
 
+    /* What the repository ships. Sits below the repo stats, separated by a rule,
+       so the repository stays the primary identity of the card. */
+    .plugin-ships {
+      display: flex;
+      flex-direction: column;
+      align-items: flex-start;
+      gap: 0.45rem;
+      padding-top: 0.7rem;
+      border-top: 1px solid var(--line);
+      font-family: var(--mono);
+      font-size: 0.78rem;
+      line-height: 1.5;
+      min-width: 0;
+    }
+
+    .plugin-version {
+      color: var(--muted-2);
+    }
+
+    .plugin-ship-count {
+      flex: 0 0 auto;
+      padding: 0.05rem 0.4rem;
+      border: 1px solid var(--line);
+      border-radius: var(--radius-sm);
+      color: var(--muted-2);
+    }
+
+    .plugin-ship-list {
+      align-self: stretch;
+      min-width: 0;
+      color: var(--muted);
+      display: -webkit-box;
+      -webkit-line-clamp: 2;
+      -webkit-box-orient: vertical;
+      overflow: hidden;
+    }
+
     .plugins-status {
       padding: 3rem 1rem;
       text-align: center;
@@ -626,4 +749,4 @@ const apiUrl = import.meta.env.DEV ? null : snapshotUrl;
       }
     }
   </style>
-</MarketingLayout>
+</SiteLayout>
diff --git a/website/src/pages/stats.astro b/website/src/pages/stats.astro
deleted file mode 100644
index 2287b929..00000000
--- a/website/src/pages/stats.astro
+++ /dev/null
@@ -1,270 +0,0 @@
----
-import MarketingLayout from '../components/MarketingLayout.astro';
----
-
-<MarketingLayout
-  title="Herdr stats: live public numbers"
-  description="Live public stats for Herdr — GitHub stars, downloads, and website traffic, pulled from publicly verifiable sources."
-  canonicalPath="/stats/"
->
-  <main class="stats-page">
-    <section class="hero stats-hero">
-      <div class="hero-left">
-        <div class="hero-copy">
-          <p class="eyebrow">
-            <span class="status-dot dot-working"></span>
-            build in public · live numbers
-          </p>
-          <div class="hero-stat-value" id="star-count">—</div>
-          <div class="hero-stat-label"><span class="live-dot" aria-hidden="true"></span> GitHub stars · counting live</div>
-          <p class="hero-lede">
-            Live public stats for herdr: stars, installs, and traffic. Everything on this
-            page comes from sources you can check yourself, refreshed continuously.
-          </p>
-          <div class="hero-actions">
-            <a class="button button-primary" href="https://github.com/herdrdev/herdr">★ Star on GitHub</a>
-            <a class="button button-secondary" href="/docs/install/">Get herdr</a>
-          </div>
-          <p class="hero-note" id="hero-note"></p>
-        </div>
-      </div>
-      <div class="hero-right">
-        <div class="chart-card">
-          <div class="chart-card-title">
-            <span>github stars · all time</span>
-            <span class="when" id="stars-since"></span>
-          </div>
-          <div id="chart-stars" class="chart-slot"></div>
-        </div>
-      </div>
-    </section>
-
-    <div class="stats-main">
-      <section class="kpi-row" aria-label="Headline numbers">
-        <div class="kpi">
-          <div class="label">total installs</div>
-          <div class="value" id="kpi-installs">—</div>
-          <div class="sub" id="kpi-installs-sub"></div>
-        </div>
-        <div class="kpi">
-          <div class="label">daily visitors</div>
-          <div class="value" id="kpi-visitors">—</div>
-          <div class="sub">herdr.dev uniques · 7-day avg · cloudflare</div>
-        </div>
-        <div class="kpi">
-          <div class="label">releases shipped</div>
-          <div class="value" id="kpi-releases">—</div>
-          <div class="sub">stable + preview channels</div>
-        </div>
-        <div class="kpi">
-          <div class="label">days old</div>
-          <div class="value" id="kpi-age">—</div>
-          <div class="sub" id="kpi-age-sub"></div>
-        </div>
-      </section>
-
-      <section class="stats-section">
-        <h2>Week by week</h2>
-        <p class="section-sub">Weekly totals. The current week is still filling up, shown dimmed.</p>
-        <div class="velocity-grid">
-          <div class="chart-card">
-            <div class="chart-card-title"><span>stars / week</span></div>
-            <div id="chart-stars-week" class="chart-slot"></div>
-          </div>
-          <div class="chart-card">
-            <div class="chart-card-title"><span>downloads / week</span></div>
-            <div id="chart-downloads-week" class="chart-slot"></div>
-          </div>
-          <div class="chart-card">
-            <div class="chart-card-title"><span>avg daily visitors / week</span></div>
-            <div id="chart-visitors-week" class="chart-slot"></div>
-          </div>
-        </div>
-      </section>
-
-      <section class="stats-section">
-        <h2>Downloads</h2>
-        <p class="section-sub" id="downloads-sub"></p>
-        <div class="chart-card">
-          <div class="chart-card-title">
-            <span>release downloads · cumulative</span>
-            <span class="when">github api</span>
-          </div>
-          <div id="chart-downloads" class="chart-slot"></div>
-        </div>
-      </section>
-
-      <section class="stats-section">
-        <h2>Where the herd browses from</h2>
-        <p class="section-sub" id="traffic-sub"></p>
-        <div class="traffic-grid">
-          <div class="chart-card">
-            <div class="chart-card-title"><span>top countries</span><span class="when">visits</span></div>
-            <div id="rank-countries"></div>
-          </div>
-          <div class="chart-card">
-            <div class="chart-card-title"><span>top referrers</span><span class="when">visits</span></div>
-            <div id="rank-referrers"></div>
-          </div>
-          <div class="chart-card">
-            <div class="chart-card-title"><span>top pages</span><span class="when">page views</span></div>
-            <div id="rank-paths"></div>
-          </div>
-        </div>
-      </section>
-
-      <section class="stats-section">
-        <h2>Timeline</h2>
-        <p class="section-sub">From first commit to today.</p>
-        <div id="timeline"></div>
-      </section>
-
-      <p class="sources-note" id="sources-note">
-        Every number on this page comes from publicly verifiable sources: the
-        <a href="https://api.github.com/repos/herdrdev/herdr">GitHub API</a> for stars and release downloads, and
-        <a href="https://formulae.brew.sh/api/analytics/install/365d.json">Homebrew analytics</a> for brew installs.
-        Website traffic is measured by Cloudflare (unique visitors per day, herdr.dev zone).
-        <span id="updated-note"></span>
-      </p>
-    </div>
-
-    <script>
-      import { initStatsPage } from '../scripts/stats-page';
-      initStatsPage();
-    </script>
-  </main>
-</MarketingLayout>
-
-<style is:global>
-  .stats-hero { min-height: auto; }
-  .stats-hero .hero-left { padding: 3.5rem 3rem 3.5rem max(2.5rem, calc((100vw - var(--max)) / 2)); }
-  .stats-hero .hero-right { padding: 3rem max(2.5rem, calc((100vw - var(--max)) / 2)) 3rem 2.5rem; }
-  .stats-hero .chart-card { width: 100%; position: relative; z-index: 1; }
-  .hero-stat-value {
-    font-family: var(--mono);
-    font-weight: 600;
-    font-size: clamp(3.2rem, 7vw, 5.2rem);
-    line-height: 1;
-    letter-spacing: -0.04em;
-    color: var(--ink);
-    min-height: 1em;
-  }
-  .hero-stat-label {
-    display: flex; align-items: center; gap: 0.55rem;
-    margin-top: 0.55rem;
-    font-family: var(--mono); font-size: 0.95rem; color: var(--muted);
-  }
-  .live-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--green); animation: live-pulse 2.4s ease-in-out infinite; }
-  @keyframes live-pulse { 0%,100% { opacity: 1; } 50% { opacity: 0.35; } }
-  @media (prefers-reduced-motion: reduce) { .live-dot { animation: none; } }
-
-  .stats-main { max-width: var(--max); margin: 0 auto; padding: 0 1.5rem 4rem; }
-  .stats-section { margin-top: 3.5rem; }
-  .stats-section > h2 { font-family: var(--mono); font-weight: 400; letter-spacing: -0.02em; font-size: 1.45rem; margin: 0 0 0.35rem; color: var(--ink); }
-  .stats-section > .section-sub { color: var(--muted); font-size: 0.95rem; margin: 0 0 1.4rem; max-width: 62ch; }
-
-  .chart-card {
-    border: 1px solid var(--line); border-radius: var(--radius-lg);
-    background: var(--bg-elevated); padding: 1rem 1.1rem 0.8rem; position: relative;
-  }
-  .chart-card-title {
-    display: flex; justify-content: space-between; align-items: baseline; gap: 1rem;
-    font-family: var(--mono); font-size: 0.85rem; color: var(--ink-soft); margin-bottom: 0.5rem;
-  }
-  .chart-card-title .when { color: var(--muted-2); font-size: 0.78rem; }
-  .chart { position: relative; }
-  .chart svg { display: block; width: 100%; height: auto; }
-  .chart svg:focus { outline: 2px solid var(--accent); outline-offset: 2px; border-radius: var(--radius-sm); }
-
-  .chart .grid { stroke: var(--line); stroke-width: 1; }
-  .chart .grid.strong { stroke: var(--line-strong); }
-  .chart .tick { fill: var(--muted-2); font-family: var(--mono); font-size: 11px; }
-  .chart .line { fill: none; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
-  .chart .area { opacity: 0.1; }
-  .chart .dot { stroke: var(--bg-elevated); stroke-width: 2; }
-  .chart .event-dot { fill: var(--bg-elevated); stroke-width: 2; }
-  .chart .milestone-label { fill: var(--muted); font-family: var(--mono); font-size: 11.5px; font-weight: 600; }
-  .chart .milestone-leader { stroke: var(--line-strong); stroke-width: 1; }
-  .chart .cap-label { fill: var(--muted); font-family: var(--mono); font-size: 11.5px; font-weight: 600; }
-  .chart .crosshair { stroke: var(--line-strong); stroke-width: 1; }
-  .chart .hover-dot { stroke: var(--bg-elevated); stroke-width: 2; }
-  .chart .bar .hit { fill: transparent; }
-  .chart .bar.partial .fill { opacity: 0.45; }
-  .chart .bar:hover .fill, .chart .bar.active .fill { filter: brightness(1.12); }
-
-  .chart-tip {
-    position: absolute; pointer-events: none; z-index: 4;
-    background: var(--ink); color: var(--bg);
-    font-family: var(--mono); font-size: 0.78rem; line-height: 1.4;
-    padding: 0.35rem 0.55rem; border-radius: var(--radius-md);
-    white-space: nowrap; transform: translate(-50%, calc(-100% - 10px));
-  }
-  .chart-tip strong { font-size: 0.88rem; }
-  .chart-empty { color: var(--muted); font-family: var(--mono); font-size: 0.85rem; padding: 2rem 0; text-align: center; }
-
-  .chart-table { margin-top: 0.4rem; font-family: var(--mono); font-size: 0.78rem; }
-  .chart-table summary { color: var(--muted-2); cursor: pointer; padding: 0.25rem 0; }
-  .chart-table summary:hover { color: var(--muted); }
-  .chart-table-scroll {
-    max-height: 250px; overflow-y: auto; margin-top: 0.4rem;
-    scrollbar-width: thin; scrollbar-color: var(--line-strong) transparent;
-  }
-  .chart-table-scroll::-webkit-scrollbar { width: 8px; }
-  .chart-table-scroll::-webkit-scrollbar-track { background: transparent; }
-  .chart-table-scroll::-webkit-scrollbar-thumb { background: var(--line-strong); border-radius: 4px; }
-  /* the site stylesheet styles tables globally (min-width, accent last column) — reset inside cards */
-  .chart-table table { width: 100%; min-width: 0; border-collapse: collapse; font-size: 0.78rem; }
-  .chart-table th, .chart-table td { text-align: left; padding: 0.28rem 0.6rem 0.28rem 0; border-bottom: 1px solid var(--line); color: var(--ink-soft); font-variant-numeric: tabular-nums; font-size: 0.78rem; }
-  .chart-table th { color: var(--muted); font-weight: 600; letter-spacing: 0.04em; }
-  .chart-table th:last-child, .chart-table td:last-child { background: none; color: var(--ink-soft); font-weight: 600; text-align: right; padding-right: 0; }
-  .chart-table tr:last-child td { border-bottom: 0; }
-
-  .kpi-row { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0.9rem; margin-top: 3rem; }
-  .kpi {
-    border: 1px solid var(--line); border-radius: var(--radius-lg);
-    background: var(--bg-elevated); padding: 1rem 1.1rem;
-  }
-  .kpi .label { font-family: var(--mono); font-size: 0.78rem; color: var(--muted); }
-  .kpi .value { font-family: var(--mono); font-weight: 600; font-size: 1.9rem; letter-spacing: -0.02em; color: var(--ink); margin: 0.25rem 0 0.15rem; }
-  .kpi .sub { font-family: var(--mono); font-size: 0.75rem; color: var(--muted-2); }
-  .kpi .sub .up { color: var(--green); font-weight: 600; }
-
-  .velocity-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0.9rem; }
-  .traffic-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0.9rem; }
-
-  .rank-list { display: flex; flex-direction: column; gap: 0.15rem; margin-top: 0.3rem; }
-  .rank-row {
-    display: grid; grid-template-columns: minmax(0, 45%) 1fr auto;
-    gap: 0.7rem; align-items: center; padding: 0.28rem 0;
-  }
-  .rank-name { font-family: var(--mono); font-size: 0.8rem; color: var(--ink-soft); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
-  .rank-bar { height: 8px; border-radius: 2px; background: color-mix(in srgb, var(--yellow) 14%, transparent); overflow: hidden; }
-  .rank-fill { display: block; height: 100%; border-radius: 2px; background: var(--yellow); }
-  .rank-value { font-family: var(--mono); font-size: 0.78rem; color: var(--muted); font-variant-numeric: tabular-nums; }
-
-  .milestone-term {
-    background: var(--term-bg); border: 1px solid var(--term-border); border-radius: var(--radius-lg);
-    font-family: var(--mono); font-size: 0.92rem; padding: 1.1rem 1.3rem; max-width: 560px;
-  }
-  .term-line { display: flex; gap: 1.2rem; padding: 0.22rem 0; align-items: baseline; }
-  .term-cmd-line { margin-bottom: 0.5rem; gap: 0.6rem; }
-  .term-prompt { color: var(--term-prompt); }
-  .term-cmd { color: var(--term-text); }
-  .term-date { color: var(--term-dim); flex: 0 0 4.4em; }
-  .term-text { color: var(--term-text); flex: 1; }
-  .term-note { color: var(--term-muted); }
-  .term-line:last-child .term-text { color: var(--term-green-bright); font-weight: 600; }
-  .term-line:last-child .term-note { color: var(--term-green-bright); }
-
-  .sources-note { margin-top: 3.5rem; padding-top: 1.4rem; border-top: 1px solid var(--line); color: var(--muted); font-size: 0.88rem; max-width: 72ch; }
-  .sources-note a { color: var(--accent); }
-
-  .stats-stale {
-    margin-top: 1rem; font-family: var(--mono); font-size: 0.8rem; color: var(--yellow);
-  }
-
-  @media (max-width: 900px) {
-    .kpi-row { grid-template-columns: repeat(2, minmax(0, 1fr)); }
-    .velocity-grid, .traffic-grid { grid-template-columns: minmax(0, 1fr); }
-  }
-</style>